Drive $100M of Incremental Revenue Through Increased Engagement
B2B ENGAGEMENT
A $1B e-commerce giant suffered from non-optimal supply and demand in their three way marketplace. This imbalance reduced customer conversion, increased churn and impeded the overall growth of the platform. By developing a customized data product, we re-ignited the marketplace and promoted high growth and revenue on the platform.
THE PROBLEM
Our client acted as the middleman of an e-commerce platform that connected buyers to sellers. Due to low engagement on the supply side, customers were dissatisfied and looking to other platforms. This resulted in lackluster growth and decreased revenue for the client.
THE SOLUTION
After partnering with the growth team, we developed data models that increased participation and improved offerings from the suppliers. These efforts culminated in dramatic increases in incremental revenue.
THE RESULTS
REVENUE INCREASED APPROXIMATELY 1% FOR A $1B COMPANY
INCREASED SUPPLY OFFERINGS & REDUCTION IN PRICING
INCREASED CUSTOMER RETENTION DUE TO HIGHER QUALITY OF SUPPLY
Improved shareholder value and increased customer satisfaction all from one program based off of the client’s data and our modeling.